How Web2.0 Can Increase Website Traffic

1. Introduction

Web 2.0 is the latest buzzword in Internet marketing. All it really means is going "social" with your marketing. Basically, Web 2.0 is a platform that allows people to connect, interact with the website and with each other and share information
online.

Your clients are no longer isolated. They interact, they talk to each other, they exchange impressions that become a collective impression about your product or service

Therefore, Web 2.0 encompasses all online communities like blogs and social networking websites like MySpace.com , Facebook.com,Twitter.com, Squidoo.com, video sharing websites like YouTube.com, social bookmarking sites like Del.icio.us.com, Digg.com, StumbleUpon.com etc.

Free-traffic has become a huge possibility, thanks to Web 2.0 sites here users have a high level of interaction, passing around information to each other. These sites have become a goldmine for Internet marketers and provide a lot more traffic than even the search engines can turn up.

2. How Web 2.0 can increase your website traffic

We can identify three main components in Web 2.0 as follows:

a) Popular Web 2.0 community-based websites where you are allowed to insert your URL. This will help people who want to share your information, making your URL more visible as it gets passed around and this, in turn, brings back more traffic to your website. Moreover one-way links allow to achieve better search engine page rankings. On most of these sites you will find also a Forum or a discussion board that allows its members to discuss any topic, to exchange opinions and to know each other better.

b) Blogs and websites that become a must-see destination for people of a chosen niche. They must be of high quality in order to attract fans and they will increase traffic. The most essential ingredient of the Web 2.0 blog is the content element. There should be keyword rich quality content to attract people.

c) Another Web 2.0 approach is to use social bookmarking. Some examples are del.icio.us, Digg, Furl. Reddit and sphinn. They can be very effective in generating traffic. As an example Delicious is a social bookmarking system that is very popular with bloggers and websites alike. The site has an interesting approach to content building. Rather than publish interesting content and getting worried when there's no fresh content, publishers are looking at users of the site to build, classify and qualify content. There's value in collaboration.

Apart from bookmarking the web page, users can also tag the web page. Tags are the keywords that relate to the content on the page. By tagging, you can associate the keywords with the content. If there are many people using the same tags to bookmark a page then that page will be seen as an authority page in its category. The most bookmarks your web page receives from various delicious users, the more prominent will be the listing of your web page on the site. Delicious users are allowed to bookmark and tag several pages in a website. You can tag the content with more than one term. As the number of tags by users grows, you find it easier to access similar topics.

A major reason to use Delicious is to share useful information. As a delicious user, you can store your favorite websites or online resources and make this available to other users online. A lot of people browse through delicious to find valuable information they are looking for. On this social bookmarking website, you can use RSS feeds to syndicate user bookmarks or to collect information that has the same tags. Users can also syndicate bookmarks created by other users who use RSS feeds. The great thing here is there is a wealth of user generated content.


3. Conclusions

The article is just a short introduction to the main features of Web 2.0. We hope to have raised some interest and we invite the reader to read more on this subjects and find sites which explain better how to benefit from these new approaches.

Mario Pesce is a Computer consultant who is also interested in Website development and Internet marketing. More information about Internet Marketing can be found on http://www.marioebooks.com and his blog http://mariobizopps.blogspot.com/


P.S. The article was originally published on http://www.ezinearticles.com