Wednesday 22 July 2009

How to use Article marketing to have Internet marketing success

Many Internet marketers spend thousands and thousands of dollars per year on outrageously expensive advertising. Many marketers forget the power of Article marketing.

Article marketing is one of the best ways to drive customers to your website for no cost at all. What better way to make sales on a slim to none budget? Article marketing is definitely your answer.

You can submit your articles to hundreds of directories for free! This creates a bunch of traffic in Google, especially if you do your keyword research correctly.

The key to successfully being an expert article marketer is to do proper keyword search and to insert the keywords in each article.

Once you have done your keyword research, you need to write a 100% unique and compelling article that keeps your readers entertained long enough to make it to the resource box. The resource box is your money making section!

This is where you are going to insert 1 anchor text link and 1 link going back to your website. This is how customers are exposed to your website from each article you write. Many people fail at article marketing due to not having a compelling resource box and choosing the wrong keywords for the product they are trying to sell.

Many article marketers also make the mistake of inserting keywords that are too competive, i.e those searched too many times a day. These keywords should be avoided as much as possible.

It is hard getting potential customers to your product, especially if you are using saturated keywords. Look for keywords which are searched between 30-700 times a day when doing your keyword research.

Some marketers have problems using Article marketing because:

- They don't have the writing skills.
- They don't have the time and the energy to create their own articles, and
- They can't afford to hire a ghost writer to write their articles and blog posts for them.


So what's the best alternative to writing your own articles? PLR content. PLR stands for Private Label Rights which allows you to use content from articles, blog posts, e-books, and the like written by someone else and turn it into unique versions of your own.

You will be given the right to rewrite the content in any way you'd like it to be and claiming it as your own by inserting your own name as the author.

I hope this article has helped you in realizing the value of Article marketing and I wish you the best of luck!

Remember, never give up. Internet marketing is a tough business, but with the right marketing tools you should have easy success.

In any Internet marketing business, the best and most efficient way of getting customers to buy from you is through the content posted in your sales page or website. Customers won't be able to see tangible products or actual books online, so the best way is to give your customers an idea of what you are trying to sell is by writing about it.

To learn more, you can download a free ebook on Article marketing from http://articles.datamission.co.uk

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